our values

blood & bone is an indígena mexican-american owned kalli + business. As founder, Madre Ixchel commits to tending blood & bone* as a liberatory business centered in indigenous anarchist values-

  • people before profit
  • collectivism + mutual aid
  • celebration + preservation of culture
  • protecting the land + all life, human and more than human.

We put the person before the sale.​
We respect you and your privacy. We will help you make the best choice for your needs.

We communicate inclusively, truthfully, and clearly.​
We will not confuse you or hide information from you. We will help all audiences feel welcome.

We take responsibility for our part in changing the marketplace.​
We recognize the need to break the cycle of consumerism. We will continuously review our sales and marketing to ensure they benefit the common good.

We count on you to hold us accountable. Please connect with us if you see us not honoring our pledge.

While we exist within capitalism, we do not have to wait to create a new way of doing business. Business owners do not have to be capitalists. Commerce existed before capitalism + there is a way to participate in value exchange that is not predicated on exploitation + extraction.

As a business + community, we stand with the historically marginalized and oppressed. We support the equal rights of all and the movement for liberation + equity on a global scale.

Additionally, our business practices reflect our values of treating people with dignity, accessibility, and creating win-win exchanges. We will not participate in the use of-

  • shame to manipulate
  • business stalking (i.e. retargeting ads)
  • false scarcity
  • agitating pain points
  • the use of misleading/confusing language.


We were inspired by the work of The Ethical Move. Please see their list of manipulative tactics for more info.

* operating from the unceded ancestral homeland of the Odawa {Ottawa}. Gratitude to the Elders, descendants + spirits of this land.