our values
blood x bone is an indígena-latine owned kalli + business. As founder, Ixchel commits to tending blood x bone* as a decolonial business centered in indigenous anarchist values-
- people before profit
- collectivism + mutual aid
- celebration + preservation of culture
- protecting the land + all life, human and more than human.
As a business + community, we stand with the historically marginalized and oppressed. We support the equal rights of all and the movement for liberation + equity on a global scale.
- shame to manipulate
- business stalking (i.e. retargeting ads)
- false scarcity
- agitating pain points
- the use of misleading/confusing language.
We put the person before the sale.
We respect you and your privacy. We will help you make the best choice for your needs.
We communicate inclusively, truthfully, and clearly.
We will not confuse you or hide information from you. We will help all audiences feel welcome.
We take responsibility for our part in changing the marketplace.
We recognize the need to break the cycle of consumerism. We will continuously review our sales and marketing to ensure they benefit the common good.
We count on you to hold us accountable. Please connect with us if you see us not honouring our pledge.